In a captivating exploration of leadership, resilience, and the power of purpose, the founders and executives of Neora, a company driven by unwavering conviction, shared their extraordinary journey through uncharted territory. Through the “Built to Win” podcast hosted by Amber Olson Rourke, they unveiled the mindset, values, and habits that propelled them to become pioneers, achieving a triumph that had remained elusive in the annals of business history.
Jeff Olson, Neora’s co-founder and CEO, was at the core of this remarkable endeavor, whose profound belief in the company’s values and mission served as an unwavering compass. “We’re a company of values, and we have our ten core values… those core values became the company’s philosophy. And those things withstood the test of time as we went through the great times, and we’ve had some great times. Then went through some of the biggest challenges I’ve ever seen anybody go through in American history in business,” he shared, underscoring the power of a moral foundation.
Deborah Hees, co-founder and CEO of Live Happy, emphasized the importance of maintaining a balanced perspective and finding joy in the journey, even amid formidable challenges. “There are joys at other things going on while you’re fighting the fight. Do what you need to do, but then get back to living your life and doing the other important things,” she advised, highlighting the significance of nurturing personal fulfillment and well-being.
Dave Fleming, an internationally recognized executive who joined Neora’s leadership team during their battle, offered insights into the decision-making process that led him to embrace this pioneering endeavor. “If you can do something that no one has ever done before, you have to believe that the upside to that is an upside that no one has ever experienced before,” he shared, underscoring the allure of pursuing significance and leaving an indelible mark on history.
Throughout their seven-year journey, the Neora team remained steadfast, drawing strength from their collective belief in the righteousness of their cause and the profound impact their victory would have on countless individuals worldwide. “We were doing it not just because we were right, but we were doing it for the right reasons. It was going to benefit many people if we won the fight. It would hurt many people if we lost the fight,” Hees reflected, underscoring the profound sense of responsibility that fueled their determination.
The leaders also emphasized the importance of maintaining unity and fostering a culture of trust and respect within the organization. “It was important that they saw us constantly working our business, building a company. They saw us, never questioned that we weren’t right,” Olson shared, highlighting the significance of projecting confidence and consistency, even in the face of adversity.
As the conversation drew to a close, the anticipation mounted for the upcoming episodes, where the Neora team promised to unveil the details of the extraordinary “Goliath” they conquered and the strategies they employed to emerge victorious. Their remarkable story is an inspiring testament to the power of moral leadership, resilience, and a “Built to Win” mindset, motivating others to embrace challenges, blaze new trails, and pursue their dreams with unwavering determination.
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